Artificial Intelligence in Thai Business: How AI Disrupts Thailand
I still remember 20 years ago when a university banned its students from using the internet for academic work. It wasn’t long before they realized that the restriction was simply driven by fear—fear of not understanding how to adapt to a new technology. 10 years ago, there was a social experiment where two groups of students participated in a quiz competition. One group had full access to a computer with internet access, while the other had only a few encyclopedia books. The second group couldn’t answer a single question before the first group had already responded. This was a pivotal moment when people realized the power of integrating advanced technology into completing tasks. Today, we face the same shift with AI. Artificial Intelligence in Thai Business is transforming the way companies operate, and if you think your industry is safe, it’s time to reconsider. The question is no longer if AI will affect your business—it’s how to cope with it, because it definitely will. To stay ahead, you need to take a deep look at what your business truly does and identify where AI could potentially replace parts of it.
Why Listen to Us?
At Taishi.io and Wyld, we specialize in innovation strategy consulting, helping businesses navigate new business line by leveraging emerging technologies. With years of experience in digital transformation, design thinking and strategic innovation we’ve worked with brands across industries, from financials like Wealth Management System Limited (WealthMagik), to fashion retailer & distributor like TDC Corporation (Time Deco). We are not just external consultant; we R&D and run own FinTech, actively invest AI into our own operations and systems, so we understand its real-world impact beyond news and theory. And we have scar tissues to prove it. If you are a business owner not just in Thailand, but in Singapore or Japan, and wondering how AI will affect your industry, we’re here to share what we’ve learned and help you prepare.
Step 1: Understanding Your Business Core
The first step is understanding your business’s core activity. And when I say understanding, I mean revisiting and re-evaluating it on a deep, philosophical level—questioning even the things that have always been done a certain way. If your business serves as a middleman in transactions—such as a real estate agency—AI might already be creeping into your space.
For years, real estate agents have:
Connected landlords and buyers
Handled negotiations and paperwork
Conducted due diligence
Without agents, people would struggle to:
Find reliable listings
Draft legally sound contracts
Ensure compliance with financial and legal regulations
However, the rise of the internet and software platforms has already automated many of these processes. Buyers and sellers can now explore and match online, compare listings, and download standardized contract templates without needing an agent in most cases. While technology has made transactions more accessible, some aspects still require expertise. Legal documents, for example, often need customized adjustments to fit specific deal terms, which is where experienced agents and legal professionals still play a role. Both buyers and sellers still require agents to tailor agreements and legal experts to confirm the accuracy of all clauses.
But as AI advances, even this gap is closing. Generative AI tools like ChatGPT can now customize contracts, align terms and conditions, and handle client inquiries—tasks that previously required human expertise. Buyers and sellers can explore options, modify legal documents, and enter valid transactions—all without speaking to an agent. The game has clearly changed.
Step 2: Identifying What AI Can’t Do
If AI can already take over most of the work, what’s left for you?
I'm not trying to be sarcastic about it but AI can only take over the "most of the work," not the entire work. The answer lies in what AI can’t do as well as humans. AI is fast, but it lacks emotional intelligence, deep intuition, and personal connection. In industries like real estate, professionals who excel in translating complex client needs into meaningful interactions will remain valuable. Human professionals can still meet for wining and dining, something AI cannot replicate. Clients still need someone who dares to suggest unconventional but beneficial strategies—something that goes beyond AI’s capabilities.
So, what does the future look like for jobs in industries where AI is creeping in? The real value shifts from transaction-based work to relationship-based work. Instead of just serving as intermediaries, professionals must become strategic advisors, value-driven experts, and problem-solvers. In real estate, this means focusing on areas where human connection matters: negotiating complex deals, understanding unspoken client preferences, and providing insights that go beyond AI-driven calculations.
This shift is not unique to real estate. AI is automating tasks across various industries, including accounting, legal work, research, data analysis, market predictions, customer service, and even creative fields. For insights into AI’s impact on creative industries, you can explore Wyld—our branding and marketing consultancy—or check out our blog post on AI in creative fields.
For those interested in understanding how automation transforms work, I highly recommend Reinventing Jobs: A 4-Step Approach for Applying Automation to Work. As for specific AI-powered tools to use for automation, I’ll leave that research up to you—simply ChatGPT-ing or Gemini-ing (not Googling) will provide the most up-to-date recommendations. By the time you read this, there will likely be even more advanced tools that didn’t exist when I wrote this.
Step 3: Adapting and Thriving with AI
You are at risk if your job consists mostly of repetitive tasks that AI can learn. At the same time, you also have the opportunity to get ahead. This is the moment to focus on developing new competitive advantages: human intuition, real-world experience, and relationship-building.
The key takeaway is this: AI won’t replace you, but someone using AI will. Businesses that survive and thrive in the AI era will be those that integrate AI into their workflows while doubling down on uniquely human skills. Instead of resisting AI, the best approach is to embrace it—using AI to automate routine tasks so that you can focus on higher-value work. The future isn’t about choosing between AI and human expertise—it’s about combining both for the best possible outcomes.
What’s Next? Let’s Talk AI for Your Business
If this is something interesting to you, let’s have a conversation! a At Taishi.io and Wyld, we help businesses explore AI adoption from the strategy level. Whether you want to brainstorm opportunities or need a brief consultation on how to integrate AI into your business model, reach out to us. AI is here, and the best time to take action was 10 years ago, but the next best time is now.
Contact us at contact@taishi.io or
Request a free 1-hr consultation.